WELCOME

Welcome to 45 Parallel Consulting, a strategic business and marketing solutions company for small and medium-size companies. If you are looking at making a stronger impact in your industry, at improving your brand position and client base, we can help you develop a solid business and marketing plan for your company or optimize the plans you already have in place. We have the solutions to move your business forward. Contact us today.

ABOUT US

45 Parallel ConsultingLocated in Charlotte, North Carolina, 45 Parallel Consulting specializes in Strategic Marketing and Brand Management. Finding solid business solutions is what we do best. Our expertise is a direct result of managing multinational businesses for the past 20 years.

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BUSINESS PARALLELS

There's an old story that says...
A little ant once climbed a big tree and walked out along one of its branches. The branch happened to break and fall into a raging stream below. Then the branch with the little ant perched on top of it drifted quickly towards a water falls. The whole time the little ant was smiling. Why? Because he really believed that he was driving the branch.

Consider this:
Is your business just floating along with the stream heading towards a fall?
Have your key people ever put you out on a limb?
Do your sales managers believe they are really in control of your marketing plans?
Is your competition coming out with new products, promotions, and programs while your company is just drifting along?
Are you looking for the right navigator to steer you? 
If so, it’s time to get your business back on track and moving forward. Let 45 Parallel Consulting show you how.

Contact us today.

There's an old story that says...
A snail was once crossing a road over the course of seven years. Just as it reached the other side a tree fell and missed it by about an inch or two. "Just think", said the snail, "If I had been where I was six months ago the tree would have killed me. See how it pays to be quick!"

Consider this:
Are your marketing plans moving at a snails pace and are you really satisfied with that speed?
Have you come close to getting run over by your competition?
Have some of your key personnel withdrawn into their shell?
Is your competition coming out with new products, marketing promotions, and marketing programs, while you are too busy just trying to cross the road?
Are you looking for the right talent to help speed things up?
If so, it’s time to get your business back on track and moving forward. Let 45 Parallel Consulting show you how.

Contact us today.

There's an old story that says...
You can't kill a frog by dropping him into boiling water: he reacts so quickly to the sudden heat that he jumps out before he's hurt. But if you put him in cold water and then warm it up gradually, he slowly adjusts to heat never deciding to jump until it's too late. By that time he's cooked.

Consider this:
Is your business like a frog slowly getting boiled?
Are you losing market share a little at a time and not responding?
Have your sales not shown significant upward growth?
Is your competition coming out with new products, promotions, and programs while you’re not sure in which direction to go?
Is your key personnel not responding to an ever-changing marketplace?
If so, it’s time to get your business back on track and moving forward. Let 45 Parallel Consulting show you how.

Contact us today.

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Member of AMA
American Marketing Association